data enrichment
unleash hidden intelligence on your digital assets
Turn your digital assets into rich, structured data
Data Enrichment is the cornerstone of our platform. This module turns raw digital assets into actionable data using advanced deep learning and generative tagging. It automatically assigns hundreds of granular attributes to each asset, creating detailed profiles that fuel precise analysis and drive personalized experiences across Indra AI
AI‑Powered Tagging Engine
Deep neural networks automatically tag assets with detailed attributes using synthetic training data. Each asset is labeled with hundreds of filterable attributes for fine-grained search and analysis
Clustering & Pattern Recognition
Unsupervised learning groups similar assets to reveal latent patterns and relationships
Interactive Tag Review
A user-friendly interface allows teams to review, validate, and refine tags, ensuring the metadata quality.
Interactivity Amongst other Modules
Data Enrichment provides the foundational dataset for all other Indra modules. The rich attribute data it produces is fed downstream to modules like Inspire, Insights, Predict, and others, ensuring those tools have high-fidelity data to work with. In the card view, simply selected one of the modal bubbles to interact with a different module.
Here's how it works
Step 1: Ingest Your Assets
Automatically import images, videos, and text from your existing CMS/DAM systems.
Step 2: Automated Enrichment
Advanced AI models tag and cluster assets, converting raw data into a detailed metadata layer.
Step 3: Interactive Validation
Use the intuitive review interface to validate or adjust tags, ensuring high‑quality data.
Step 4: Data Distribution
Enriched metadata is seamlessly synced with your e-commerce, ERP, and analytics tools.
Centralize your digital assets in one secure platform and augment them with our proprietary data enrichment technology—forming the core engine that powers data-driven insights, efficient workflows, and faster innovation across your business.
Enrich
Extend existing data sets with granular and impactful attribution across all digital assets such as your product catalog, CLM, marketing assets/copy, and digital experiences.
Tune
Explore, edit, and expand your data through collaborative tuning and crowd curation. Customize your data to meet your marketing needs.
Model
Leverage data and feedback to build intelligence models to generate products, planning, marketing, and experiences.
