Growing your business is not an easy process. It can be time and effort consuming. However, we have provided a list of 30 strategic initiatives to help grow your business and lead you into the right direction.

In its most basic form, technology is an instrument or tool. In the business world, technologies are viewed as engines of transformation and disruptors in the marketplace. Regarding eCommerce technology, organizations that embrace emerging eCommerce technologies experience a competitive advantage in terms of market positioning, customer service quality, responsiveness, and revenue growth.

Chances are you’ve seen some changes in your Return on Ad Spend (ROAS) lately. And with the ever-changing privacy landscape, we certainly haven’t seen the end of the upheaval. However, we can pinpoint the changes in ROAS from two main sources…

When reflecting on how to grow your Shopify store sales or eCommerce business, there is only one formula that will maximize your growth. However, there is a catch or two! Our team will show you how to work around those.

Even though search engines like Google or Bing still show more results for cats than dragons, ranking in their top 3 positions is as cut-throat, competitive, and brutal as any season of Game of Thrones. Cersei Lannister said it best, when it comes to SEO, “there is no middle ground.” If your site isn’t listed within the first 3 search results, you’re basically left to feed off of scraps. Any lower than the 1st page (i.e. top 10 results) and your website will likely be starving to death for organic traffic. ‍

People often see brands as just logos and products. These are important, however, businesses are so much more than that.

There's a new game in town, my friends, and it goes by the name of fractional CMO. You see, the marketing world is a wily beast, with its own set of rules and ever-changing landscapes. But fear not, dear readers, for a fractional CMO is here to slay that beast and lead you on to greener pastures. Now, I know what you're thinking. How could a part-time executive possibly compete with a full-time one? But let me tell you, this is not your grandmother's marketing game. The times, they are a-changin', and fractional employees are becoming more commonplace from the entry-level all the way up to the executive level.

In today's ever-changing business world, companies often face challenges in staying competitive and reaching their goals. In many cases, these challenges can be attributed to the lack of effective marketing strategies and leadership. This is where a fractional Chief Marketing Officer (CMO) comes into play. In this blog post, we will explore what a fractional CMO is, why you would want one, top benefits of using one, and top reasons not to.

ROAS, LTV, Marketing Efficiency Ratio, Plowback Ratio. What do they all mean. How do they work together? What does it all mean for our business? We break it down step by step.