The marketing landscape sure has changed over the past couple of years...
There has been a creative shift for marketers to think more like innovators and entrepreneurs, rather than artists and promoters. Check out this article to learn more about how marketing companies just like us are adapting to this new creative landscape.
How could these new creativity tactics support your brand? Based on the 5 trends in the article, which do you find most valuable and why?
#creativity #marketing #trending #new
What does the future of digital marketing look like?
Krista Neher explains 12 of her insights into the future of the marketing landscape and provides recommendations for marketers to consider when looking to the future. Click on the article below to check out some of her recommendations.
What recommendation did you find to be most useful? Which trend do you think will be most valuable to consumers experience?
#trends #marketing #forbes
It's all about maximizing SEO, but many of us don't know where to start.
Every business wants to rank high on the SERP, however, this can't happen without the necessary steps taken in SEO. This article takes a deep dive into experimenting with what tools increase SEO and help you rank the highest. The experiment found that backlinks, content grade, and above-average time on the website have a strong correlation to increasing SERP.
What SEO tool do you currently utilize? Based on the article, what did you find the most surprising? Are you going to modify your SEO campaign?
#seo #serp #ranking #website #backlinks
Don't let poor performance kill your eCommerce conversion rate!
Render Better takes a deep dive into Shopify 2.0 updates and new features. They detail its new themes, such as Dawn, which has gained a lot of popularity for its design flexibility and performance. Render Better also lists improvements to web pages, meta fields, settings, and tools, that will surely improve your website.
What theme are you likely to choose from the new update?
#Shopify #RenderBetter #Shopifyexperts #websiteperformance #conversionrateoptimization #websiteperformance
While social media advertising is in a rut, social media eCommerce continues to grow.
As the world shifts more and more to eCommerce, social media apps have depicted a way to connect and sell your company's product with much more ease and effectiveness.
What social media app do you think is most effective at advertising, promoting, and selling products?
#socialmedia #socialmediaadvertising #ecommerce #socialmediaecommerce #instagram #facebook
"30 minutes or less" is mostly dead... but q-commerce is quickly taking its place.
Quick commerce is a new and upcoming industry. It has been most successful in India and differs from traditional eCommerce in that it specializes in delivering items between 10-30mins from placing the order.
Do you think q-commerce can be as successful in the US as it was in India?
#qcommerce #ecommerce #30mins #quick
B&M to eCommerce, eCommerce to B&M. Having an in-person and online presence seems to be the best bet.
This Forbes article advises that retail stores create an eCommerce platform as well as exclaims that the majority of ad spending should be placed within the social media realm which is set to become a 79.6 billion dollar industry by 2025.
Do you believe it's important to have an eCommerce store and a retail store?
#ecommerce #change #brickandmorter #website #storefront
The DTC marketing landscape sure has changed...
According to Forbes, marketers are shifting focus to customer lifetime value rather than acquiring new ones due to dramatic increases in customer acquisition costs.
How has your strategy evolved?
#CLV #eCommerce #CustomerAcqusition #Forbes
Don't let poor performance kill your eCommerce conversion rate!
Render Better takes a deep dive into Shopify 2.0 updates and new features. They detail its new themes, such as Dawn, which has gained a lot of popularity for its design flexibility and performance. Render Better also lists improvements to web pages, meta fields, settings, and tools, that will surely improve your website.
What theme are you likely to choose from the new update?
#Shopify #RenderBetter #Shopifyexperts #websiteperformance #conversionrateoptimization #websiteperformance
Is a Post-Pandemic Return to In-Person Shopping Going to Hurt Big Tech?
The pandemic dramatically shifted consumers to purchase almost everything online through eCommerce. However, as the pandemic comes to a close and we start to uncover the aftermath of its effects, New York Times author, Shira Ovide, explains more people are inclined to resume the lifestyles they had in 2019, which is, in turn, hurting big tech.
Is In-Person shopping and eCommerce shopping a fair competition?
#inpersonshopping #ecommerce #bigtech #competition
Many economists propose that fears of inflation actually increase consumer activity.
Despite inflationary pressures, retail spending has continued to increase. Economists explain this is due to demand and the fear of a very high sticker price in the coming summer months. As the supply chain continues to play catch up, the inflationary pressures on gasoline, food, and all necessities are continuing to increase.
What are your concerns about the increasing inflation? How are you going to adapt to the increases?
#retail #spending #inflation #panicbuying
Increases in interest rates appears to be an inevitability for the foreseeable future.
Jerome Powell, the central bank chief, has spoken out about his hopes to decrease the inflationary pressure the US has been feeling by continuing to increase the interest rate. He explains that on a weekly basis he and his team will look into whether or not more increases to the interest rate will need to take place.
Do you think the tactic of increasing the interest rate will be enough to decrease the inflationary pressure?
#interestrate #inflation #usgov #higherprices
Apple continues to make subtle, yet lasting changes to its mobile interface.
iOS 14 has changed the landscape and versatileness of the iPhone. There are so many new and useful features that simplify and create a seamless experience for the user. Check out this article to dive into all the new improvements and tools that will support and help expedite your everyday tasks.
Are there any features that you are unsatisfied with?
#apple #update #newfeatures #iOS14