Google Keyword planner is a free tool provided by Google for advertisers. It helps advertisers find the right keywords to target for their campaigns. The planner also provides estimates for the number of clicks, impressions, and conversions that an advertiser can expect from a particular keyword. This is important because it allows advertisers to gauge the potential effectiveness of a keyword before investing money in a campaign.
One of the features of the Google Keyword planner is the ability to see historical data for a particular keyword. This data can be useful in determining whether or not a keyword is worth targeting. For example, if a keyword has consistently received a high number of clicks but a low number of conversions, it may not be worth targeting. On the other hand, if a keyword has consistently received a low number of clicks but a high number of conversions, it may be worth targeting.
Another feature of the Google Keyword planner is the ability to get keyword ideas. This can be useful for advertisers who are looking for new keywords to target. The keyword ideas feature provides a list of related keywords that can be used to targeting a particular audience.
Google keyword planner is also significant to SEO. This is because it helps to identify key words which are popular and have low competition. This means that by using these keywords, your website is more likely to rank higher in Google search results. As a result, your website will receive more traffic and you will be able to generate more leads and sales.
In conclusion, the Google Keyword planner is a valuable tool for advertisers. It can help them find the right keywords to target, see historical data for a keyword, and get keyword ideas. This is important because it allows advertisers to gauge the potential effectiveness of a keyword before investing money in a campaign.