Optimizley is a tool that allows you to create and test different versions of your website or app in order to find the most effective design. It is easy to use and can be implemented quickly. Optimizley can help you increase conversions, engagement, and retention on your site or app.
When you use Optimizley, you create what are called "experiments." In each experiment, you can test a different variation of your site or app. For example, you could test a new button color or position, a different headline, or a different image.
Optimizley will track how users interact with each variation and then report back to you which one performed the best. This way, you can be confident that the changes you make are actually improving your site or app.
There are a few things to keep in mind when using Optimizley:
- Make sure that you have a clear goal for your experiment before you start. This will help you determine which variation is the most successful.
- Be sure to test only one thing at a time. If you test multiple things at once, you won't be able to tell which change caused the results you see.
- Be patient! It can take some time to gather enough data to determine which variation is best.
Now that you know a little bit about Optimizley, give it a try on your own site or app. You might be surprised at how much of a difference a few small changes can make.