Google trends is a website designed by Google used to identify popularity within search queries. You can use it to see how often particular terms are being searched for in comparison to other terms. This can be useful for a number of reasons, such as helping you to understand what people are interested in, or identifying potential business opportunities.
In marketing, Google trends is often used to identify potential customer interest in new products or services. This can be done by looking at the relative popularity of different terms over time. For example, if you are considering launching a new product, you could use Google trends to see how the popularity of related terms has changed over time. This could help you to understand whether there is potential customer interest in your product.
Google trends can also be used to understand customer behavior. For example, you could use it to see how the popularity of a particular search term varies by location. This could help you to understand whether there is regional variation in customer interest. Additionally, you could use Google trends to compare the popularity of different terms over time. This could help you to understand whether customer behavior is changing.
Google trends can also help you to understand the popularity of specific products or services. For example, if you sell clothes, you might use Google trends to see how often people are searching for “dresses” or “skirts”. This could help you to understand which items are most popular, and adjust your inventory accordingly.
You can also use Google trends to track the popularity of your own website or blog. This can be useful for understanding which content is most popular, and how this changes over time. You can also use it to see how your site compares to other sites in your industry.
Overall, Google trends is a useful tool for understanding popularity within search queries. It can be used to identify potential business opportunities, understand customer behavior, and track the popularity of your own website or blog.