Ad placement includes common advertising locations such as platforms, web pages, and social networks. Ad placement allows for potential clients/customers to be reached through different channels and angles. As well, depending on placement the ad can act and promote different actions taken by the consumer.
Ad placement can be found within an article or website in different places. Common places ads are found or positioned are headers and footers, sidebars, the beginning or middle of posts, or at the beginning, middle, or end of video clips. All of these places allow for different impressions to be made on the customer. They also vary in effectiveness and optimization.
Some dos and don’t of ad placement includes:
- Do make content distinctive across platforms.
- Do run tests, test where the ad is most and least effective.
- Do know the user visiting the page and cater the content.
- Don’t run too many ads.
- Don’t include auto-playing ads.
- Don’t post ads too excessively to the point where it overwhelms the user.
In all, Ad placement is a crucial practice that should be practiced in your business in order to maximize branding and open up various channels.
How does ad placement work?
Ad placement works by strategically placing ads in locations that will be seen by the most people, such as on websites with high traffic or in magazines with large readerships. Ads can also be placed near related content to further increase their visibility and relevance.
What are the benefits of ad placement?
The main benefit of ad placement is increased visibility for an advertisement. This can lead to more clicks and conversions, which can result in higher sales and profits for a business. Additionally, ad placement can help businesses target specific audiences more effectively.
Fun Fact:
"Ad placement is an effective way to increase brand awareness, with studies showing that 70% of consumers are more likely to purchase a product after seeing it in an ad" (Haley, 2017).