B2C is representative of businesses that serve customers directly rather than B2B where businesses serve other businesses. With B2C relationships their is no middle man, it's primary purpose is to serve customers. Therefore B2C companies focus a lot of their efforts on keeping their consumers happy. This is most often done through advertising, customer service, and promotions that are tailored and easy to understand.
B2C became its most popular around the time of the dotcom boom. Consumers could purchase products or services directly from a companies website. This is because the Internet was able to reach customers easier than other mediums, therefore it became much more widespread.
Today B2C has evolved so much that now there are even websites like Facebook, Twitter and Instagram which focus on customers interacting with companies or even each other. Tapping into the consumer relationship bond, customers can post feedback about the products and or services they received directly from the company. This way it is much easier and faster for the companies to react and make swift changes where needed.
Knowing what your consumer enjoys or dislikes about your product is crucial to making adaptive and innovative changes to best serve your business.
What are some examples of B2C transactions?
Examples of B2C transactions include online retail purchases, in-store purchases, subscription services, and food delivery services.
How does B2C differ from other types of marketing?
Unlike other types of marketing such as B2B (Business to Business) or C2C (Consumer to Consumer), B2C focuses on direct sales from businesses to consumers.
Fun Fact:
According to a survey conducted by the U.S. Census Bureau in 2018, e-commerce sales for B2C businesses accounted for 10.7% of total retail sales in the United States (U.S. Census Bureau, 2018).