A Digital Marketing Technology Stack refers to a grouping of technology that marketers use to improve their marketing activities and actions. Most technology stacks contain a variety of different software, platforms, and tools that can be used to improve different marketing activities.
A digital marketing technology stack can help you improve your website’s design, functionality, search engine optimization (SEO) efforts, email marketing campaigns, and social media marketing programs. These are just a few marketing technologies or "martech" than can be used to better improve your B2C or B2B selling.
When you’re building your technology stack, it’s important to choose the tools that will best meet the needs of your company and business operations. Not all technology stacks are created equal, and not every tool will work well for every business. You need to find the stack that fits your company’s unique needs and goals. It is also important to know the skill sets of your employees when choosing different software/platforms. Make sure you choose something that is easy to work with or provide training to optimize the technologies use.
What are the benefits of using a Digital Marketing Technology Stack?
The primary benefit of using a digital marketing technology stack is that it enables marketers to gain insights into their campaigns in real-time. Additionally, it allows them to streamline processes by automating tasks and optimizing campaigns for maximum efficiency. Finally, it helps marketers save time by allowing them to quickly access all the data they need in one place.
How do I choose the right Digital Marketing Technology Stack for my business?
Choosing the right digital marketing technology stack depends on your business’s specific needs and goals. Consider what type of data you need to collect and analyze, which features you require from each platform or tool included in the stack, and how much budget you have available for implementation.
Fun Fact:
According to a survey by Salesforce, "86% of marketers believe that digital marketing technology stack is critical for driving business growth" (Salesforce, 2020).