Email Marketing Integrated Platform and Management or IPM is defined as a complete set of technology and services required to manage an email marketing program from end to end. IPM platforms provide a plethora of tools to create, send, measure, and optimize email campaigns.
Email marketing platforms vary in features and function. Some platforms are designed for small businesses and offer a limited feature set, while others are designed for enterprise-level organizations and provide a comprehensive set of tools.
When choosing an email marketing platform, it’s important to consider your specific needs and requirements. Some questions to ask yourself include:
The next step is to research and compare different email marketing platforms pertaining to the answers to the above questions.
What features does IPM offer?
IPM offers a variety of features, including list segmentation, automated campaigns, A/B testing, real-time analytics, email template creation, and more.
How can I use IPM to improve my email marketing efforts?
With the features offered by IPM, you can create targeted campaigns that are tailored to your audience’s needs and interests. You can also track performance in real-time and make adjustments as needed to ensure maximum success.
Fun Fact:
"According to a 2019 survey by GetResponse, the use of integrated marketing platforms and management (IPM) increased email open rates by up to 18% and click-through rates by up to 25%." (GetResponse, 2019).