Click denotes a consumer clicking on an ad. The name comes from the sound that the computer mouse makes when selecting something. While this seems simple and obvious, clicking shouldn't be overlooked. Clicking on an ad is most of the time the main goal for a marketing company to get a consumer to do.
Clicking also directly correlates to a lot of other metrics, such as CTR. The Click-through rate is the percentage of people that click on an ad after seeing it. This is used to measure how effective the ad is and whether or not more money should be put into it to make it even better.
Clicking while simple is what companies and e-commerce rely on to know if their ads are successful and are completely necessary for navigating a website.
How do you calculate Click-Through Rate?
CTR is calculated by dividing the number of users who click on an ad by the total number of users who view it. For example, if an ad was viewed 1,000 times and 100 people clicked on it, then its CTR would be 10%.
What are some factors that can affect Click-Through Rate?
Factors that can affect CTR include the quality and relevance of the ad content, how prominently it’s displayed, and how well targeted it is to its intended audience.
Fun Fact:
"The average click-through rate (CTR) across all industries is 1.91% according to a study by WordStream" (2020).