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Terms

Mathematical Modeling
Modeling
Predictive Modeling
Precision Targeting
Target Audience
Data Science
Paid Search
Paid Search Result
Organic Search Result
Engagement Campaign
Multi-touch Marketing
Multi-touch attribution
Intent
SEM - Search Engine Marketing
Social Media Marketing
COGS - Cost of Goods Sold
Overhead
Organic
DTC - Direct to Consumer
Net Profit
Margin
UTM Parameter
Content Marketing Platform
Live Chat Platform
SERP - Search Engine Results Page
Keyword
Long Tail Keyword
Analytics
ERP - Enterprise Resource Planning
CMS - Content Management System
Canonical URL
Cookie
Quantitative Metric
Qualitative Metric
SEO - Search Engine Optimization
Prospecting
Retargeting
Sender Reputation
Reach
Print on Demand
Rendering Optimization
Site Speed Optimization
Page Load Time
eCommerce Platform
Email Open Rate
Sprint Testing
Statistical Significance
IPM - Email Marketing Integrated Platforms and Management
UXO - User Experience Optimization
UAT - User Acceptance Testing
CX - Customer Experience
Marketing Attribution Solutions
DMP - Data Management Platform
Churn
Retention
CAAR - Customer Acquisition And Retention
Net Promoter Score
Monetary Value
Frequency
Recency
RFM - Recency, Frequency and Monetary Value
MRR - Monthly Recurring Revenue
AOV - Average Order Value
PPC - Pay Per Click
LTR - Life Time Revenue
CLV - Customer Lifetime Value
ARPU - Average Revenue per User
LTV - Life Time Value
MDM - Marketing Data Management
MDX - Marketing Data Exchange
CPM - Cost per Thousand Impressions
CAC - Customer Acquisition Cost
ACV – Average Conversion Value
Customer Relationship Management
Customer
Leads
User story
Content Marketing
Call to Action
Click
Actionable metrics
Vanity metrics
Cart Abandonment
Bounce rate
CTR - Click Through Rate
Impression
Virality
Digital Marketing Technology Stack
UCS - Unique Customer Segment
Lift Model
Email Automation
Marketing Mix
Value Proposition
Offer
Multivariate testing
A/B testing
Conversion
Conversion event
CR - Conversion rate
ROAS - Return on Ad Spend

How To's

How to configure facebook campaigns for optimal performance

Blog Posts

Should I hire a Fractional CMO?
Why hire a Fractional CMO?
Calculating True ROAS
In the Game of SEO, You Win Or You Die 
5 Emerging eCommerce Technologies
30 Ways to Grow Your Business
How to Maximize Your Growth - A systematic framework to prioritize growth initiatives
Making a good impression - Your brand is more than just a logo
What are diminishing returns on investment (or diminishing returns on ad spend)
The power of normal; and when to stand out
eCommerce Growth Playbook; the kpi's and tactical gameplan you need to grow your eCommerce business

Other Posts

Creativity in Marketing Today
12 Trends in Digital Marketing- Forbes
New SEO Learnings
Render Better and Shopify
Social Media and eCommerce
Quick Commerce
Evolving eCommerce
Surviving E-Commerce’s Great Customer Acquisition Crisis
Best Shopify Online Store 2.0 Themes
In-Person Shopping hurts Big Tech
Retail Spending Increase
US Government hopeful to bring inflation down
iOS 14 Features
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Metrics