A live chat platform is included within the web page and allows customers to ask questions, voice concerns, and chat in real-time with the business. The goal of this platform is to provide an immediate response to customers and build trust between the customer and the business. This will overall illustrate great customer service and illuminate that your business cares about its consumers.
The live chat platform also allows businesses to track data and analytics related to the interactions between customers and customer service representatives. If a customer grants access to let their conversation be recorded/used, this data can be used to improve the overall customer experience. By identifying what went well in the interaction and what didn't, a business can adjust and improvements can be made.
Overall, having a live chat platform on your website is beneficial for both the customer and the business. Customers feel cared for and businesses can use the data to improve their customer service. Consider adding a live chat platform to your website to improve your customer service.
How does a Live Chat Platform work?
A live chat platform works by allowing businesses to provide instant customer support through text conversations. Customers can ask questions and receive answers quickly, helping to resolve their issues faster.
What are the benefits of using a Live Chat Platform?
The benefits of using a live chat platform include improved customer satisfaction, increased sales conversions, better customer engagement, and cost savings. It also helps reduce response times and provides valuable insights into customer behavior.
Fun Fact:
According to a survey conducted by Oracle, "73% of customers prefer live chat for customer service over any other channel" (Oracle, 2019).