Conversion event

Conversion events are directly related to conversions. A conversion describes a customer taking the desired action. However, without a conversion event, a conversion can't take place.

There are plenty of conversion events. For instance:

• Email newsletters/advertisements
• Visits to certain pages on your website
• Phone calls
• Internal searches on your website
• Registration/filling out a form
• Adding a product to a shopping cart
• Completing a purchase
• Downloading something off your website
• Following you on social media
• Subscribing to your blog
• Requesting a quote
• Or any other specific action that you want customers to take

All of these conversion events are important, but some are more important than others.  The most important conversion event is the one that leads to the customer purchasing your product or service. Without conversion events, there would be no conversions so conversion events are crucial to having your consumer complete your desired task.

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What is a conversion event?

A conversion event is an action taken by a user on a website or app that indicates the user has completed a desired goal. Examples of conversion events include signing up for an email list, downloading an app, or making a purchase.

Fun Fact:

"According to a survey conducted by WordStream, 66% of marketers said that website conversions were their most important metric for measuring success"(WordStream, 2019).