The email open rate refers to the percentage of people who opened the email sent out by the company. The average open rate for all industries is about 20-30%. However, the open rate varies by industry type and the subject matter.
The email open rate is one of several email metrics including email click-through rate and email list growth. The open rate is important because it gives insights into how successful an email campaign is and whether or not consumers are actually interested.
There are a few things that can be done to improve open rates, such as optimizing/clarifying the subject line, providing valuable content, and utilizing target segmenting. Also, your sender's reputation affects the likelihood that a recipient will read an email message. If your company has a bad sender reputation, they might need to take steps to improve email deliverability.
Look into your email open rate and look into whether or not changes need to be made to your emails to increase email opening.
How is an email open rate calculated?
An email open rate is calculated by dividing the number of unique opens by the total number of emails sent, multiplied by 100.
What factors affect an email open rate?
Factors that can affect an email open rate include subject line, sender name, timing, personalization, and content.
Fun Fact:
"The average email open rate across all industries is 22.86%, according to a study by Litmus (2020)."