Sender reputation refers to the likelihood that an email sender is a spammer or legitimate. Email providers use sender reputation to determine whether to deliver an email from a sender into a recipient's inbox. A sender with a poor reputation is more likely to have their email delivered to the spam folder, or not delivered at all.
Reputation systems track the sending practices of each e-mail sender. Senders gain or lose "reputation" depending on the delivery rates of their e-mails, and using statistical analysis can determine which senders are more likely to be fraudulent. Sender reputation systems help ISPs detect spammers or other abusers who attempt to bypass e-mail authentication mechanisms, by reducing the misclassification of these messages.
Sender reputation is determined by many factors, including the number of complaints filed against the sender, the number of invalid addresses on the sender's list, the number and type of messages sent, and more.
Sender reputation is an important factor in determining whether your email will be delivered to the inbox or the spam folder. If you have a poor sender reputation, your chances of having your email delivered decrease significantly. There are a number of things that can impact your sender's reputation, so it's important to be aware of them.
Some things that can negatively impact your sender's reputation include:
-Sending a high volume of emails
- having a high number of bounced emails
- having a high number of spam complaints
- having a low open rate
- having a high number of unsubscribes
By creating valuable content that consumers look forward to opening, you can gain a good sender reputation. Sender reputation is a very valuable skill to obtain and allows you to gain beneficial consumers that are likely to want to purchase your product.
Sender reputation is determined by analyzing data from a variety of sources including email service providers (ESPs), ISPs, feedback loops, and blacklists. The data gathered from these sources helps to identify patterns that indicate whether an email sender is reputable or not.
Sender reputation is important because it affects how likely your emails are to be delivered to recipients' inboxes. A good sender reputation will ensure that your emails reach their intended recipients, while a poor one can result in them being blocked or filtered out as spam.
Fun Fact:
"The average sender reputation score is 88 out of 100, according to a 2019 survey by Return Path." (Kopec, 2019)