Email Automation allows for mass emailing which is much more time-efficient and scalable. Email Automation platforms like SendGrid, MailChimp, and Constant Contact make it easy to set up automated email sequences that can be triggered based on customer behavior or other events.
For example, you could set up an automated welcome email sequence for new subscribers, or a series of educational emails for customers who haven't made a purchase yet. These emails are all generic in form and can apply to any and every consumer.
However, email automation can also be used for personalized messages. SendGrid's "Transactional Templates" allow you to insert dynamic content into your emails based on the information you already have about the recipient, like their name or location. This allows you to create truly personalized messages but they are still automated and scalable.
Overall, email automation is a valuable tool. It can save you time and money while still delivering high-quality content to your customers.