CMPs or Content Marketing Platforms allow companies to work collaboratively over software in order to increase brand awareness, revenue, and leads. By definition, CMPs are software that enables the creation, management, and publishing of digital content. There are many different CMPs and they come in a variety of shapes and sizes and can be used by businesses of all sizes and scales. Each CMP has its own unique capabilities that can be tailored to fit the needs of a business. It is important to do your research and find the one that is best for your business.
CMPs can help you with:
-Management and creation of website content
-Publishing articles, blog posts, videos, etc.
-Distribution of marketing materials
-Organize controls of social media accounts
-Tracking website analytics/metrics and measuring the success of your content marketing campaigns
By utilizing CPMs a company can better understand what their work impacts and ultimately create more quality content. CMPs are more time-efficient and optimize the time spent on procedures by using automation. Automation allows for organized and easy distribution of content to various channels.
The only problematic attribute of CPMs is that annual licensing can be very expensive. However, the organization, creation, and efficiencies gained from working with CPMs much out ways this disadvantage. Think of a CPM as an investment tool so you can overall increase your branding, leads, and revenue.
What are the benefits of using a Content Marketing Platform?
Using a content marketing platform can help businesses streamline their content creation process, reach larger audiences with targeted messaging, increase engagement with customers and prospects, measure the effectiveness of campaigns in real-time, and gain valuable insights into customer behavior.
How does a Content Marketing Platform work?
A content marketing platform typically includes tools for creating original content (such as blog posts or videos), curating existing content from other sources (such as social media or industry publications), distributing the content across multiple channels (including email newsletters and social media networks), and measuring the performance of campaigns in real-time.
Fun Fact
"Content marketing platforms have become increasingly popular, with 78% of B2B marketers using content marketing in 2020" (Gardner, 2020).