Impressions are a crucial metric in marketing. An impression is defined as an instance or number of instances where an ad is served to a user. Impressions are important because they represent the potential for your ad to be seen by a potential customer.
There are a few different ways to measure impressions. One way is to look at the number of times an ad is presented. This can be useful for understanding how often your ad is being viewed by potential customers. Another way to measure impressions is to look at the number of people who see your specific ad. This is useful for understanding how many people are exposed to your ad.
Impressions are important because they can help you understand the extent and value of your ad campaign. Allowing your company to gauge the effectiveness of your ad. If you're not getting enough impressions, you may need to reconsider your ad strategy or modify your ad.
Impressions are a very important metric in marketing. It is crucial that you measure your metrics often so you can best see what is working well and what may need more help.
How are Impressions measured?
Impressions are typically measured by tracking code embedded in the advertisement or content that records each time it is viewed. This data can then be collected and analyzed to determine how many impressions have been generated.
What does an Impression tell us?
An impression tells us how many people have seen an advertisement or piece of content, which can be used to gauge its reach and effectiveness.
Fun Fact:
"In 2019, digital advertising impressions increased by 18.5% year-over-year to reach 1.3 trillion impressions in the United States (Statista, 2020)."