Actionable metrics help identify the actions that are yielding positive and negative results. Through the metrics, we can focus and create strategic plans to continue to brand and scale your business. The Actionable metrics also identify the results that are negative. Through identifying negative metrics we can look to improve and re-strategize previous plans.
Additionally, knowing this metric creates a community that is more productive and dedicated. It is extremely crucial that the most positive and monumental actionable metric is tracked. Knowing what is moving the needle the most in your company allows for further growth to be made. For instance, knowing that leads are specifically coming from “channel B” should induce the need to focus on more marketing and branding for that channel. If something is working well it’s important that we maintain and continue the improvement.
When thinking about what action needs to be taken it's important to ask yourself,
Actionable metrics will move the needle within your business if used correctly. It's important for a business to understand how their CTA's (Call To Actions) affect their overall revenue. Being able to determine your call to action is an essential part of growing a your business. Overall, actionable metrics are crucial data points that marketers need to know in order to optimize and elevate the outputs and meaningful actions that drive your company.
How can actionable metrics be used?
Actionable metrics can be used to measure the success of a marketing campaign, track customer engagement, identify areas for improvement, and optimize campaigns for better results.
What types of data do actionable metrics include?
Actionable metrics typically include data such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), and return on investment (ROI).
Fun Fact:
"Actionable metrics are key to improving marketing performance. According to a survey by BrightEdge, 81% of marketers believe that actionable metrics are essential for understanding the impact of their campaigns" (BrightEdge, 2019).