A keyword is implemented in support of improving search engine results. A keyword is an optimization tool and it can be used to make your web pages more accessible to potential customers.
When you use keywords on your web pages, it makes it easier for people to find your site when they are searching for terms related to your business. In addition, using keywords can increase your SEO or search engine optimization, helping you to rank higher on the search results page.
When you are selecting keywords, it is important to choose ones that are relevant to your business and popular among your target audience. There are helpful keyword research tools online that can support you in finding which keywords are most searched for within your industry. Once you have selected a few keywords, you can start incorporating them into your website's content.
When you are writing content for your website, be sure to use the keywords in a way that is natural and easy to read. Stuffing your content with too many keywords will not only turn off potential customers but can also get you penalized by search engines. A good rule of thumb is to use keywords in your content about once per every 100 words.
In addition to using keywords in your website's content, you can also use them in your website's titles, descriptions, and URLs. Using keywords throughout your website will help search engines better understand what your site is about, which in turn will help consumers find your site.
What is a keyword?
A keyword is a word or phrase used to describe the content of a webpage, which helps search engines understand what the page is about.
How do I choose keywords?
When choosing keywords, consider words and phrases that are relevant to your topic and that potential customers might use when searching for information related to your product or service.
What are the benefits of using keywords?
Using keywords can help improve your website's visibility in search engine results pages (SERPs) by making it easier for search engines to identify and index your content. This can lead to increased traffic and more conversions from organic search.
Fun Fact:
Research "According to a 2019 survey by BrightEdge, 97% of marketers surveyed said that keyword research is the most important SEO tactic for improving organic search visibility." (BrightEdge, 2019)