CCPA (California Consumer Privacy Act) is an act enacted in 2018 that works to protect privacy and gives more consumers control over their personal information. CCPA gives Californians the right to know what personal information companies have about them, request that their personal information be deleted, and prohibit companies from selling their personal information.
Therefore, California-based companies are required to share notice of their privacy practices. Make sure your business shares its notice of privacy.
When did the CCPA go into effect?
The CCPA went into effect on January 1, 2020.
Who does the CCPA apply to?
The CCPA applies to any business that collects or processes personal information from California residents and meets one or more of the following criteria: has annual gross revenues over $25 million; buys, receives, sells or shares for commercial purposes the personal information of 50,000 or more consumers; or derives 50% or more of its annual revenue from selling consumers’ personal information.
What rights do consumers have under the CCPA?
Consumers have the right to know what types of personal information are being collected about them; request access to their data; request deletion of their data; opt-out of having their data sold; and not be discriminated against for exercising these rights.
Fun Facts:
"The California Consumer Privacy Act (CCPA) is estimated to affect over 500,000 businesses worldwide, with nearly one-third of the Fortune 500 companies impacted.” (Gartner, 2019).