The CR or Conversion Rate is calculated as the number of people who completed the desired action/goal given the total number of people that visited the website. The desired goal/action could be filling out a form, buying something, subscribing to a newsletter, etc.
Low conversion rates could be attributed to a disorganized landing page or an offer being too expensive or difficult to complete. Luckily these problems are easy to fix and solutions to these problems will raise your conversion rate.
You can optimize and increase conversions in a number of ways. Some ways you can encourage more conversions are
It is important to reflect on your conversion rate often. Knowing if your marketing tactics are working is crucial to identifying what is working well or what changes need to be made to better market your business to consumers.
The formula for calculating the conversion rate is:
Conversion Rate = (Number of Conversions / Number of Website Visitors) * 100
Sales conversion rate measures explicitly the percentage of website visitors who complete a purchase or transaction.