Marketing automation uses workflows in order to automate certain parts of the marketing process. This automation helps increase efficiency and organization.
Workflows are triggered when certain conditions are met, which can include certain activities or events taking place. The "automation" part of the term refers to the fact that it automatically starts a workflow when specific conditions are met, instead of having an operator manually start it. In some cases, workflows contain conditional branching which allow them to be stopped if certain conditions aren't met.
Marketing automation workflows are typically designed around specific marketing goals. For example, a workflow might be designed to increase website traffic, generate leads, or nurture existing leads. By automating tasks that are part of these workflows, marketers can free up time to focus on other tasks that contribute to their goal.
Marketing automation workflows can be a great way to increase efficiency and productivity in your marketing efforts. By automating certain tasks, you can free up time to focus on other aspects of your marketing goals. When designing workflows, it should be around specific marketing goals, and they should contain conditional branching to ensure that they're effective.
Marketing automation can help you achieve a variety of marketing goals, from increasing website traffic to generating leads and nurturing existing leads. When designing workflows for your automation efforts, keep your goals in mind and make sure to include branching conditions to maximize efficiency. Doing so will help you save time and effort in your marketing campaigns.
How do marketing automation workflows help businesses?
Marketing automation workflows help businesses save time and resources by automating repetitive tasks such as email campaigns, lead nurturing, customer segmentation, and more. They also enable businesses to target customers with relevant content at the right time.
What types of activities can be automated with marketing automation workflows?
Activities that can be automated with marketing automation workflows include email campaigns, lead nurturing, customer segmentation, content delivery, website personalization, retargeting ads, and more.
Fun Fact:
According to a study by the Aberdeen Group, companies that use marketing automation workflows have seen a 451% increase in qualified leads (2018).