Pay Per Click or PPC is an online advertising model in which advertisers display ads on search engines result pages and pay when a user clicks on the ad.
PPC is a great way to drive traffic to your website and generate leads. However, it's important to remember that you're paying for each click, so you need to make sure that your ads are relevant and targeted to your audience. You also need to make sure that your landing pages are optimised for conversion.
Through PPC you can generate leads which in turn generate consumers that make purchases. PPC is a great marketing strategy to use in order to grow your business.
How does PPC work?
With PPC, businesses bid on keywords that they believe potential customers are searching for. When someone searches for those keywords, the business’s ad appears at the top of the search engine results page (SERP). If the user clicks on the ad, the business pays a predetermined amount to the search engine.
What are some benefits of using PPC?
The main benefit of using PPC is that it allows businesses to target potential customers who are actively searching for their products or services. It also provides businesses with more control over their budget and allows them to measure and track results in real-time. Additionally, PPC campaigns can be quickly set up and modified as needed, making them highly flexible and cost-effective.
Fun Fact:
"The global PPC market size was valued at USD 116.64 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 12.3% from 2020 to 2027" (Statista, 2021).