Long Tail Keywords are 3-5 words that help to specify niche demographics and generate high-quality traffic to your website. Additionally, long-tail keywords improve your SEO, which will overall improve conversions and website ranking.
To find the best long tail keywords for your business, start by brainstorming a list of potential keywords that are relevant to your business. Then, use a keyword research tools to find out which of those keywords are most searched for. Finally, choose the long-tail keywords that have low competition and high search volume.
When it comes to long-tail keywords, quality is more important than quantity. So, don’t try to stuff your content with too many keywords. Instead, focus on a few high-quality long-tail keywords that are relevant to your business and will help you generate the traffic your company desires.
How does a Long Tail Keyword differ from other keywords?
Unlike other keywords, long tail keywords are much more specific and targeted. They usually contain three or more words, which make them easier to rank for in search engine results pages (SERPs). Additionally, they tend to have lower competition than shorter, more generic keywords.
Why should I use Long Tail Keywords?
Long tail keywords are great for targeting niche audiences and generating more qualified leads. They can also help you rank higher in SERPs since there is less competition for these terms. Additionally, they can be used to drive traffic to your website and increase conversions.
Fun Fact:
"Long tail keywords are estimated to make up 70% of all search traffic" (Bates, 2019).