Slow page load can cause user frustration which leads to a higher visitor bounce rate and decrease in page views. This is bad for SEO and will lead to a lower ranking in search engine results. To improve your website's speed, you can optimize your images and reduce your code's size and complexity.
Page load time is usually measured by tools that capture web page size, number of requests made by page, speed indicators and overall page load time. Most pages are tested to identify elements causing page load time.
Images are among the largest files that can be loaded into a web page. Reducing image file size without compromising quality is one way to improve your website's speed.
A website's page loading time has an impact on page rankings in SERPs. According to Google page speed is a signal for page quality which directly influences page ranking . In order to decrease page loading time, website owners optimize their code and implement page load time studies and experiments on their pages that result in the improvement of page load time and higher traffic.
Why is page load time important?
Page load time is important because it affects the user experience, search engine rankings, and overall website performance. A slow page load time can lead to users leaving the site before they have had a chance to explore it, as well as decreased search engine rankings due to slower crawling speeds.
How can I improve my page load time?
There are several ways to improve your page load time, such as optimizing images and code, reducing redirects, leveraging browser caching, minifying HTML/CSS/JavaScript files, and using a content delivery network (CDN).
Fun Fact:
"Page load time is one of the most important factors for user experience and conversion rates. According to a study by Akamai, 79% of online shoppers who experience slow page loading times are less likely to buy from the same site again." (Hochmuth, 2019)