Paid Search Results refers to the advertisements served on a search engine when a keyword related to the advertisement is queried by the user. Paid Search Results are generated through an auction which factors in the advertiser's bid and quality score of the ad. Advertisers use various strategies to improve their quality score and lower their costs per click.
Paid Search Results are distinct from Organic Search Results, which are not generated through an auction and do not factor in an advertiser's bid. Instead, Organic Search Results are generated based on the relevancy of the query to the advertisement.
Advertisers use Paid Search Results to increase their visibility on a search engine and to drive traffic to their website. Paid Search Results are typically displayed above the Organic Search Results on a search engine results page.
Paid Search Results are an effective way to reach users who are actively searching for your product or service. By targeting relevant keywords and optimizing your ad, you can improve your chances of appearing in the Paid Search Results for those keywords.
Fun Fact:
"In 2019, paid search accounted for 63.8% of all search engine marketing spending in the United States, according to a report by eMarketer."(https://www.emarketer.com/content/paid-search-dominates-us-search-engine-marketing)