The goal of retargeting eCommerce marketing is to drive potential customers back to the site they were shopping on by following them around with relevant ads in an attempt to close the sale. If retargeted, they are more likely to complete a purchase they have left. Retargeting ads are highly efficient for increasing sales returns on ad spend, since retargeted users have already shown interest in the product previously.
This type of marketing is also beneficial because it allows you to show potential customers relevant products they may be interested in, based on their previous interactions with your site. For example, if a customer searches for a specific product on your site but doesn’t purchase it, you can retarget them with ads for that same product. This allows you to stay top of mind and increase the chance that they’ll come back and purchase the item.
Retargeting eCommerce marketing can be difficult to implement, but it can be highly beneficial for your online store. By following potential customers around with relevant ads, you can increase sales returns on ad spend and show potential customers relevant products they may be interested in.
If you’re looking to implement retargeting eCommerce marketing for your online store, there are a few things to keep in mind. First, make sure your ads are relevant to the products your customers are interested in. Secondly, don’t overdo it – too many ads can be annoying and turn potential customers off. Finally, make sure you’re targeting the right people – those who have already shown an interest in what you’re selling.
When done correctly, retargeting eCommerce marketing can be a powerful tool for driving sales and increasing returns on investment.
How does retargeting work?
Retargeting works by placing a cookie on the visitor’s browser when they visit a website. When the user visits other websites, the cookie will trigger targeted ads related to the products or services from the original website. This helps businesses reach out to potential customers who may have shown interest in their products or services but didn’t make a purchase.
What are the benefits of retargeting?
The main benefit of retargeting is that it allows businesses to reach out to potential customers who may have already expressed interest in their products or services but didn’t make a purchase. Additionally, it can help increase brand awareness and boost sales conversions.
Fun Fact:
"Retargeting is a powerful tool for digital marketers, as it can increase conversions by up to 400%" (Bhatia, 2018)