Paid Search refers to the advertisements that show up on the SERP. The most common form of paid search is Google Adwords. Paid Search allows you to bid on certain keywords in order to have your ad appear higher in the search results. Paid Search can be an effective way to drive traffic to your website, but it can also be very expensive if you are not careful with your keyword choices.
When choosing keywords for your Paid Search campaign, it is important to choose keywords that are relevant to your product or service. You should also try to choose keywords that have a high search volume but low competition. This will help you get your ad in front of as many people as possible without spending a lot of money.
Paid Search can be an effective way to drive traffic to your website, but it can also be very expensive if you are not careful with your keyword choices. When choosing keywords for your Paid Search campaign, it is important to choose keywords that are relevant to your product or service. You should also try to choose keywords that have a high search volume but low competition. This will help you get your ad in front of as many people as possible without spending a lot of money.
With careful planning, a Paid Search campaign can be an excellent way to generate traffic and sales for your business. If you choose keywords carefully, you will be able to get your ad in front of more people without spending a lot of money.
How does Paid Search work?
Paid search works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. When someone searches for those terms, the advertiser’s ad will appear in the sponsored results section of the search engine results page (SERP). The advertiser then pays the search engine each time their ad is clicked.
What are the benefits of Paid Search?
The main benefit of paid search is that it can help drive targeted traffic to your website quickly and cost-effectively. It also allows you to track and measure performance, so you can adjust your campaigns accordingly and maximize ROI. Additionally, paid search ads provide an opportunity for brands to increase visibility in competitive markets.
Fun Fact:
"In 2019, US search ad spending on Google and Bing was estimated to reach $45.5 billion, a 16.7% increase from 2018." (Statista, 2020)