Virality is the key to success in marketing. It's what gets people talking about your product or service, and it's what drives sales. But what exactly is virality?
Simply put, virality is the spread of a message or piece of content through social networks. It's what happens when something goes "viral" on the internet.
There are two main types of virality:
1. Organic virality, which is when a message or piece of content spreads spontaneously through social networks without any paid promotion.
2. Paid virality, which is when a message or piece of content is deliberately promoted through paid advertising or other marketing efforts.
Organic virality is the more coveted of the two, as it's seen as more authentic and credible. However, paid virality can be just as effective, if not more so. The key to creating viral content is to produce something that's shareworthy. This means creating content that's interesting, funny, useful, or otherwise valuable to your audience.
Once you have shareworthy content, you need to get it in front of as many people as possible. This can be done through paid promotion, social media marketing, email marketing, or any other number of marketing channels.
Virality works by creating content that is so interesting or entertaining that people are compelled to share it with their friends and family. The more people who share it, the more potential there is for the content to reach a wider audience.
Strategies for achieving virality include creating engaging and unique content, leveraging influencers and celebrities to promote your message, and using visuals such as videos or images to capture attention. Additionally, providing incentives for sharing your content can also help increase its reach.
Fun Fact:
"Virality is an important metric for digital marketing, with research showing that content shared more than 1,000 times can lead to an average of 20,000 website visits." (Jansen et al., 2009)