SMS or Short Message Service is helpful for conveying short informational messages from one person to another. It's also useful for marketing purposes or for sending reminders and updates to customers on mobile devices.
SMS is a quick and easy way to communicate with people. It's also relatively inexpensive, which makes it a great option for businesses of all sizes.
There are a few things to keep in mind when using SMS for business purposes. First, be sure to utilize a professional and courteous tone. Secondly, keep messages short and to the point. Most SMS is limited to 160 characters or less. Lastly, be sure to proofread all messages before sending them.
SMS can be an extremely powerful marketing tool if used correctly. It can help you reach a larger audience, build customer loyalty, and increase sales. When used sparingly and with care, SMS can be an incredibly valuable asset to your business.
SMS messages are sent via cellular networks to the recipient's phone number. The message is then stored in the recipient's inbox until they open it.
The main benefit of using SMS is that it allows businesses to quickly reach their customers with important information, such as promotions or updates. Additionally, it can be used to send personalized messages to customers, allowing businesses to build relationships with them.
Messages can include text, images, videos, links, and more.
Fun Fact:
"In 2018, SMS had an open rate of 98%, making it the highest-performing digital marketing channel for customer engagement" (GrowthFountain, 2019)