The internet has been a boon for user generated content. Platforms like YouTube and Instagram have given rise to a new generation of content creators, who can share their work with a global audience. This has led to the popularity of "unboxing" videos, where people film themselves opening up new products, and "haul" videos, where people show off their recent purchases.
UGC can take many different forms, from blog posts and videos to tweets and comments. Marketers see UGC as a way to connect with customers on a more personal level, and to get real-time feedback on their products and services.
Some brands have been very successful in harnessing the power of UGC. Nike, for example, has used user-generated content to create a sense of community around its brand. The company runs regular competitions asking people to submit videos of themselves doing something active, with the best entries being featured on Nike's social media channels. This not only promotes Nike's products, but also encourages people to be active, which aligns with the company's brand values.
User Generated content is helpful to a companies brand and promotion. By utilizing customers content you can promote your brand and benefit from consumers reviews of your product.
UGC is important because it provides brands with valuable insights into their customers’ experiences and preferences. It also helps to build trust between a brand and its customers by providing an authentic look at the product or service from the perspective of real people.
Businesses can use UGC in a variety of ways, including sharing it on social media channels, using it in advertising campaigns, incorporating it into website design, and leveraging it for customer feedback.
Fun Fact:
"According to a 2019 survey by Crowdtap, 78% of consumers find UGC more influential than brand-created content when making purchase decisions" (Crowdtap, 2019).