This Web Advertising Contract spells out the terms and conditions of the advertising relationship, including things like pricing, delivery, and cancellation.
It's important to read through any web advertising contract carefully before signing it. This document will bind you to the terms of the agreement, so if there are any aspects of the contract that you're not comfortable with, be sure to negotiate them before putting pen to paper.
Be sure to get a copy of the signed contract for your records. This will serve as proof of the agreement in case there are any disputes down the road.
A WAC typically includes information about the duration of the contract, payment terms, types of ads to be displayed, tracking requirements, and any other relevant details related to the online advertising arrangement.
A WAC protects both parties by providing clear expectations for each party’s responsibilities and obligations. This helps ensure that all parties understand their roles in the agreement and reduces potential disputes or misunderstandings.
Fun Fact:
According to the Interactive Advertising Bureau (IAB), "Web Advertising Contracts (WACs) are used by companies to purchase digital advertising space from publishers." The IAB reports that WACs account for "approximately 25% of all digital ad spending in the United States." (Interactive Advertising Bureau, 2020)