Marketing technology is crucial to any modern business. Not only is it necessary to understand the technology, but being able to use it can be a major tool in reaching out and connecting with current customers, as well as potential ones. It doesn’t matter if you are large corporation, or a small business – having the right kind of marketing technology is essential.
Marketing technology allows for companies and businesses to understand and analyze a spectrum of data, as well as, increase the efficiency and effectiveness of the organization and it's campaigns. This data is able to be gathered and collected seamlessly, allowing for analysts to come up with patterns, trends, and other important information.
There are many different types of marketing technology available today, such as social media monitoring tools, CRM software, marketing automation software, digital advertising platforms, content management systems, online surveys and polls, website analytics tools, email marketing platforms, and more.
As a business owner or marketer, it is important to understand the various types of marketing technology available and how they can be used to help your organization succeed. For example, social media monitoring tools can help you better understand what your customers are talking about – allowing you to engage with them in relevant ways.
Overall marketing technology is extremely influential to the success of any modern business. By taking the time to understand how it works and how to use it, you can build more meaningful connections with your customers, and ultimately grow and improve your company.
What is Marketing Technology?
Marketing technology, or martech, is the combination of software and technology used to manage marketing activities such as customer segmentation, campaign management, website analytics, and more. It enables marketers to create targeted campaigns that reach the right audience with the right message at the right time.
Fun Fact:
"The global marketing technology market is expected to reach $122.6 billion by 2021, growing at a compound annual growth rate of 11.3% from 2016 to 2021" (Research and Markets, 2017).