Owned media in marketing is a type of advertising that companies create and control themselves. It includes things like website content, blog posts, social media channels, and email newsletters.
The goal of owned media is to build up your brand and increase awareness of your products or services. It can also be used to generate leads and sales.
One advantage of owned media is that you have complete control over the content. You can decide what to share and when, and each piece of content can be designed to meet your marketing goals.
Another advantage of owned media is that it can help build trust between your brand and potential customers. By providing high-quality content on a regular basis, you demonstrate that your company is an expert in its field.
Owned media is a powerful marketing tool, but it does require some effort to create and maintain. You need to invest time and resources into developing content that is interesting and relevant to your target audience. However, the benefits of owned media tend to outweigh the costs of it's efforts. With the right strategy and approach, it can help you achieve your marketing goals and grow your business over time.
What are the benefits of using Owned Media?
The primary benefit of using owned media is that it allows companies to directly communicate with their target audience without relying on third-party platforms or other sources. This can help increase brand awareness and loyalty, as well as drive more traffic to the company’s website. Additionally, owned media can be used to generate leads and conversions by providing customers with relevant content.
How can companies use Owned Media effectively?
Companies should focus on creating engaging content that resonates with their target audience and provides value. Additionally, they should ensure that their owned media channels are regularly updated with fresh content in order to keep customers engaged. Finally, companies should take advantage of analytics tools to track performance metrics such as engagement rates and click-through rates in order to measure the success of their campaigns.
Fun Fact:
"90% of marketers say owned media is an important part of their overall marketing strategy" (G2, 2019).