Triggers are cues or reminders that prompt consumers to take action. In marketing, triggers are often used to prompt customers to make a purchase or take some other desired action. Triggers can be external (e.g., seeing an advertisement) or internal (e.g., feeling thirsty).
There are two types of triggers: conscious and subconscious. Conscious triggers are those that people are aware of, while subconscious triggers are those that people are not aware of. Subconscious triggers can be more powerful than conscious triggers, as people are less likely to resist them.
One of the most common ways to use triggers in marketing is through coupons or discounts. For example, many stores will offer a discount if you use their store credit card. This is an example of an external trigger. Another example of an external trigger is special promotions or sales.
Trigger events can be used to drive customer engagement and increase conversions. For example, they can be used to encourage customers to sign up for newsletters, make purchases, or join loyalty programs. They can also be used to remind customers about upcoming promotions or sales.
Examples of trigger events include sending out promotional emails, offering discounts or free shipping on orders over a certain amount, running special promotions or contests, and creating loyalty programs.
Fun Fact:
"Trigger marketing is a form of direct marketing that uses past customer behaviors to predict future purchases. According to a study by Salesforce, 82% of customers prefer personalized offers based on their purchase history." (Salesforce, 2018)